A social enterprise is an organisation that applies commercial strategies to improve the well-being of others. TABOO’s business model does this by selling high quality organic cotton pads and tampons to an Australian market, and donating 100% of the net profit to sustainable projects that support sanitary health and education (after covering all business costs, including reinvesting in more product to sell). This means that we have no shareholders or investors, and all profit is put towards our mission.
Not all social enterprises give away 100% of their net profit, but all social enterprises must have a social impact. Some other social enterprises you may know of are Zambrero, Who Gives A Crap and Thankyou. We love supporting these brands and encourage you to do the same!