Our Story

Thank you for wanting to learn more about TABOO! We are so excited to share our story with you, and are so grateful to have you on board. Enjoy!

– Eloise Hall & Isobel Marshall (Co-Founders and Co-Directors)

TABOO’s  journey started in 2016 when Co-Founders Isobel Marshall and Eloise Hall attended a leadership conference in the summer before their final year of high school. The various keynote speakers inspired the girls to establish a business that enabled the everyday purchases of Australians to better the lives of people around the world. After some brainstorming, Eloise and Isobel decided that there was no better place to begin than the menstrual hygiene market. Half of all Australians need menstrual products, and they need to purchase them every month – what incredible market power! They then began researching into menstruation on the other side of the world. They were shocked to learn that 30% of girls in developing countries will drop out of school as soon as they get their first period and that far too many reproductive complications stem from the lack of appropriate menstrual health care and education. This is the point at which they became passionate about the cause, and overwhelmed with a responsibility to use their blessed circumstances to support these women. 

Having developed the idea to sell a brand of organic cotton pads and tampons, with all profits dedicated to menstrual health projects in developing countries, these two freshly graduated teens reached out to mentors and advisors all over. By 2017, the innovative brand “TABOO” had won Fish Tank competition and Start up Weekend Adelaide. There was now enough traction, guidance and opportunity to launch the brand properly. TABOO began its work in the community by educating social groups and schools, with the simple goal of breaking the global taboo of menstruation. They taught about the state of menstrual hygiene in developing countries, and what we can do from Australia to reduce period poverty. At the start of 2018, TABOO hosted a successful crowdfunding campaign, raising the $56,000 required to pay for the first batch of TABOO branded organic cotton pads and tampons to sell in Australia. 

Now, TABOO has a team of 9 core volunteers who work diligently and passionately to provide Australians with a top quality product for their period, so that 100% of net profits can be dedicated to pre-existing projects that empower women with access to pads and menstrual health education.