When we close our eyes and dream, we envision a world free from period poverty, where everyone, no matter their economic background has access to safe and dignified period care. 

The beginning

High school best friends, Isobel Marshall and Eloise Hall attended a leadership conference where they were first introduced to the 'Social Enterprise' model of business. Inspired by what they’d just absorbed, they began to design what would soon become 'TABOO' during the summer holidays, before commencing their final year of high school.

A Winning Team

With the guidance of mentors and advisors, Izzy and Wheezie, these mates moved on to win two life changing competitions; a local council “Fish Tank" competition and Adelaide's "Start Up Weekend" incubator competition with their idea for TABOO.

Raising the Dough

With company registration underway and a stable manufacturing relationship solidified, TABOO managed to successfully raise $56,000 to purchase the first order of certified organic cotton pads and tampons.

The launch of Taboo

TABOO's online store is launched! Customers now have the opportunity to purchase a high-quality organic cotton range of period products from our website. (With all company profits dedicated to eradicating period poverty.) 

Pad it forward Begins

On that same day we launched “Pad It Forward". Through this program, people can purchase TABOO products on behalf of someone at risk of period poverty. TABOO then distributes that product to partner organisations that provide period products to those who need it.

TABOO is in stores

You can now find TABOO pads and tampons in OTR stores (SA), National Pharmacies stores (SA), Foodland (SA), Drakes (SA) and soon to be more! Find our boxes here at our stockists. 

Launching Cycle Supply

TABOO always believed that period products should be as accessible as toilet paper, which is why we launched CYCLE SUPPLY. Our wholesale model for businesses. Find out more about CYCLE SUPPLY here.

Partnering with HRF

The Hospital Research Foundation Group helped us truly take 'Pad It Forward' to the next level. Their support allowed us to obtain outreach partners that could distribute our products to those who are most in need of period care.


We believe period products should be available for anyone who needs them. Thats why TABOO helped lobby the South Australian government to commit to providing period products in every school. State government pledged $450,000 over the course of 3 years towards this goal. 

The Launch of 'The Flow'

The Flow is a weekly women's health podcast hosted by TABOO team members Ophelia Veloudous, Eloise Hall and Isobel Marshall. It showcases the hosts’ own experiences and invites many other perspectives to the table with some phenomenal guests. Listen here.

Our Education Arm

Here at TABOO we love engaging with councils, workplaces, schools and other wonderful organisations. We've had school speaking engagements since the very beginning but now we finally have a designated education arm for anyone who may need it.  Book us here.

TABOO Foundation

TABOO Period Products is launching a new charity, the TABOO Foundation, to expand its work in addressing period poverty in Australia. To find out more, contact home@tabooau.co If you would like to support the growth of the TABOO Foundation, email us to make a donation and we can provide you with a tax deductible receipt.


Eloise Hall
Co-Founder and Managing Director

With a Bachelor of Business and a Bachelor of International Relations, Eloise is committed to making long-lasting, structural changes to bridge the inequality that exists in our communities. Eloise is the Entrepreneur of the Year, (Impact category, EY, 2023) and a Westpac 2023 Social Change Fellow. She has been recognised as the youngest of InDaily’s 40 under 40 recipients in 2020, The Advertisers Woman of the year Rising Star award 2021 and a 2019 Women in Innovation finalist. Eloise is also the treasurer and board member for the South Australian Social Enterprise Council.

Gabby Low 
Public Health Lead

Gabby has a double degree in Arts and Health Sciences, majoring in Sustainability and Development and Public Health from Latrobe University in Melbourne. Gabby manages our Local Outreach Program and fosters stakeholder relationships with our partner organisations, ensuring the products donated by our community of subscribers gets to where it is needed the most. She’s passionate about sexual and reproductive health and is working to achieve social change around menstruation. Gabby is known for her ability to work respectfully with each of our partners, providing informed, culturally sensitive guidance and resources.
Eva Jakob
Head of Speaking Engagements

Eva is an accredited Exercise Physiologist equipped with a Masters in both Women’s Health Medicine and Reproductive Medicine. Eva is focused on improving the quality of menstrual education while fighting stigmas surrounding period health. She is also passionate about teaching the importance of a healthy menstrual cycle from menarche to menopause. With her relevant passions and expertise, she is the perfect candidate to head up our speaking engagements. Get in contact with her at engagements@tabooau.co, if you're interested in having her present at your organisation.

Yolande (Lolly) Heaney
Digital Marketing Co-Ordinator

With over 6 years experience, studying a Bachelor of Visual Arts and a Bachelor of Psychological Science, Lolly leads TABOO's Digital Marketing platforms. Alongside eloquently communicating TABOO's brand messages, Lolly runs her own business, Et Toi, where she sells advanced botanical skincare products, with 10% of profits committed to mental health initiatives. She is passionate about inspiring informed social change through business marketing, evident through both Et Toi and TABOO's platforms.