Our Story

Where did TABOO start?

In early 2016, high school besties Isobel Marshall and Eloise Hall attended an inspiring leadership conference where they were first introduced to the Social Enterprise model of business. As young people with a burning passion for social justice and equal rights, they were exhilarated to learn about this socially-oriented business model. Enthused by the inspiration they’d just absorbed, the design of what would soon become “TABOO” began during the summer holidays before commencing their final year of high school.

How has it grown?

With significant support from experienced mentors and advisors, Izzy and Wheezie moved on to win two catalytic competitions; a local council “Fish Tank '' competition and Start up Adelaide's incubator competition. After another year of hard work, with company registration underway and a stable manufacturing relationship solidified, TABOO successfully raised $56,000 at the start of 2018 to purchase the first order of certified organic cotton pads and tampons.

"...raised $56,000 at the start of 2018 to purchase the first order of... pads and tampons"

Isobel and Eloise then travelled to Kenya and India, exploring what menstrual health care looked like in these socially and culturally diverse parts of the world. Inspired and encouraged by the organisations eradicating period poverty, the team came home feeling ready to launch TABOO with all of it's might. TABOO now sells a high-quality organic cotton range of period products with all company profits dedicated to eradicating period poverty.

"...travelled to Kenya and India, exploring what menstrual health care looked like in these socially and culturally diverse parts of the world"

Where are we now?

Since the arrival and celebration of TABOO products being launched in August 2019, the team has grown in numbers, confidence and passion - we currently have 11 dedicated young people on the team! You can now find TABOO pads and tampons in OTR stores (SA), National Pharmacies stores (SA), and soon to be more! The online sales platform has been tremendously popular, with customers benefiting from TABOO’s subscription model. Period poverty in Australia is addressed by TABOO through the “pad it forward" program. Through this program, people (commonly non-menstruators) can purchase TABOO products on behalf of someone at risk of period poverty. TABOO then distributes that product to partner organisations that provide period products to those who need it.The company is loud and proud about periods, advocating for improved provision of menstrual health care and education in Australia and worldwide.

TABOO is a strong advocate for the social enterprise model and hopes to improve government support of this potentially world-changing business model. Menstrual stigma is smashed with TABOO’s branding - we celebrate the process of bleeding amongst a community of passionate people.  

TABOO'S PURPOSE 
To eradicate global period poverty and improve menstrual well-being 

TABOO'S MISSION 
To sell period products in Australia, with all company profits, education initiatives and advocacy efforts dedicated to eradicating period poverty through systematic and social change.

TABOO'S VISION  
For menstruation to be understood as a respected and supported human experience that does not suppress anyone’s access to equal opportunity and rights.